K-afe

K-afe is a playful Korean café serving street-style treats and comfort drinks in a cozy, laid-back setting. With hand-drawn menus, cheerful visuals, and a black-and-white aesthetic, it brings a little slice of Seoul to every sip and bite.

CLIENT

PERSONAL

YEAR

2024

DIRECTION

We designed K-afe as a playful, Seoul-inspired café brand that brings the warmth of Korean street treats into a relaxed, cozy space. The logo uses a childlike handwritten font, capturing the casual and cheerful spirit of the brand. The menu and supporting visuals feature hand-drawn illustrations of coffee cups, desserts, and sandwiches, all in a minimal black-and-white palette. Real photography is blended throughout to add warmth and authenticity, creating a fun and approachable identity that feels as inviting as the food itself.

DIRECTION

We designed K-afe as a playful, Seoul-inspired café brand that brings the warmth of Korean street treats into a relaxed, cozy space. The logo uses a childlike handwritten font, capturing the casual and cheerful spirit of the brand. The menu and supporting visuals feature hand-drawn illustrations of coffee cups, desserts, and sandwiches, all in a minimal black-and-white palette. Real photography is blended throughout to add warmth and authenticity, creating a fun and approachable identity that feels as inviting as the food itself.

DIRECTION

We designed K-afe as a playful, Seoul-inspired café brand that brings the warmth of Korean street treats into a relaxed, cozy space. The logo uses a childlike handwritten font, capturing the casual and cheerful spirit of the brand. The menu and supporting visuals feature hand-drawn illustrations of coffee cups, desserts, and sandwiches, all in a minimal black-and-white palette. Real photography is blended throughout to add warmth and authenticity, creating a fun and approachable identity that feels as inviting as the food itself.