For the Multan International Book Fair, we developed a visual identity that reflects the essence of the event and its setting. The logo features the word “Multan” in Urdu, integrated with silhouettes of books to represent knowledge and storytelling. An isometric design style brings structure and dimension to the visuals. The branding uses a bold palette of blues, reds, black, and white to create a strong and versatile look. Supporting materials, including letterheads, posters, and brochures, were designed using the same visual language, ensuring a consistent and cohesive presence across all touchpoints.