Phool

Phool was created for Pakistani women who embody elegance and grace. Soft pastels, custom floral patterns, and a signature floral logomark were used to beautifully merge tradition with modern style.

CLIENT

Personal

YEAR

2024

DIRECTION

We designed the floral logomark and pattern as a blend of the elegant calla lily and the pure lotus flower, symbolizing the grace, strength, and resilience of Pakistani women. To complement this, we chose a soft, romantic palette of muted tones and delicate hues, crafting an identity that feels calm, feminine, and timeless, a true reflection of Phool’s spirit.

DIRECTION

We designed the floral logomark and pattern as a blend of the elegant calla lily and the pure lotus flower, symbolizing the grace, strength, and resilience of Pakistani women. To complement this, we chose a soft, romantic palette of muted tones and delicate hues, crafting an identity that feels calm, feminine, and timeless, a true reflection of Phool’s spirit.

DIRECTION

We designed the floral logomark and pattern as a blend of the elegant calla lily and the pure lotus flower, symbolizing the grace, strength, and resilience of Pakistani women. To complement this, we chose a soft, romantic palette of muted tones and delicate hues, crafting an identity that feels calm, feminine, and timeless, a true reflection of Phool’s spirit.