We designed Moonwell as a wellness brand devoted to better sleep, with a visual identity that feels calm, clean, and dreamlike. The wordmark features a subtle contrast in styles, echoing the brand’s balance of restfulness and clarity. Packaging for the three sleep gummy flavours, is wrapped in soft pastel tones of blue, pink, and purple. Each variant features a dreamy, fantasy-inspired moon reflected in water, a blurred, glowing image that evokes serenity and stillness. Foil accents and minimal layouts add a premium touch, bringing together elegance and a sense of quiet escape.